Digital Marketing Manager
Who we are:
CompassMSP is a rapidly expanding, award-winning technology solutions provider in the booming managed services space. Our vision is to be the North American leader in delivering and supporting technology solutions for small and mid-sized businesses. We are driven by our mission and core values to be a great place to work and a great company to work with.
Currently, our organization covers 5 regions with offices from Hartford to Chicago to Miami. We offer a broad portfolio of secure IT services including managed IT, cybersecurity, technical compliance (CMMC, NIST, HIPAA, etc.), cloud solutions, and professional services. We have garnered top industry recognition for our thought leadership, growth, and workplace culture.
What are we looking for?
As a Digital Marketing Manager at CompassMSP, you will be responsible for developing and implementing comprehensive digital marketing strategies. We are looking for an analytical-minded leader that has the determination to transform our marketing operations function into , Business, or a related field
- 3 years of experience in digital marketing with a focus on the specified areas
- Strong understanding of digital marketing best practices
- Exceptional copywriting skills with a keen eye for detail
- Experience managing and optimizing SEO and SEM strategies
- Strong analytical skills with the ability to measure and report on the effectiveness of digital strategies
- Vendor management experience
- HubSpot CRM/CMS experience
Who you are:
You are a detail-oriented self-starter who takes ownership of your job responsibilities and can communicate effectively with teammates and clients. You work best in a bold, work-hard, play-hard, environment. You are adept at setting organizational key performance metrics, using analytics for decision making, and enjoy team mentorship, team camaraderie and multitasking, all while working in a fun environment.
A successful Digital Marketing Manager will able to provide support with the following:
SEO and SEM: Develop and execute SEO strategies to improve organic search rankings and drive traffic. Implement and manage SEM campaigns to increase online visibility and lead generation, including website content, on-page elements, or meta-tags and suggest changes for increasing search engine ranking, click-throughs, or conversions. Monitor and optimize website performance through Google Search Console. Identify and resolve technical issues affecting search engine rankings.
Website Development: Collaborate with the web development team to optimize the company website and content for user experience, engagement, lead conversion, and search engine visibility. Oversee the development of landing pages for marketing campaigns.
Analytics and Reporting: Gathers and evaluates digital analytics and metrics to be used for market site enhancements and to leverage optimization of all digital programs. Creates analytical reports pertaining to campaign performance, to present to senior management and the corporate marketing team.
Utilize Google Analytics and other analytics tools to track and analyze website traffic and user behavior. Provide regular reports on key performance indicators and make data-driven recommendations.
LinkedIn Advertising and social media: Plan, execute, and optimize LinkedIn organic and paid campaigns to target B2B audiences. Develop and implement social media strategies to enhance brand visibility and engagement.
Google Ads and Pay-Per-Click (PPC): Manage end-to-end Google Ads campaigns, including keyword research, ad creation, and performance analysis. Implement and optimize PPC campaigns to drive qualified traffic and conversions.
Retargeting: Develop and implement retargeting strategies to re-engage website visitors and enhance conversion rates. Utilize various platforms for retargeting, including social media and display advertising.
Agency partnership: Ability to work cooperatively with our agency and vendors to produce the most effective, creative, relevant content that results in the outcomes we have targeted.
What we offer:
- Competitive pay
- Quarterly Bonuses
- Progressive PTO
- Medical/Dental/Vision/Life/Disability available
- Tax deferred retirement plan with company match
- Career Development and Coaching
- Fun work environment!
